Laleh Haidari

Senior Analytics Manager - Marketing at Checkout.com

Laleh Haidari has a diverse range of work experience in various roles and industries. Laleh started their career in 2013 as a Teaching Assistant and later worked as a Visiting Lecturer and Research Demonstrator at the University of Bedfordshire. During this time, they demonstrated practical software and tools, assisted students in experiments, and delivered lectures to postgraduates and undergraduates.

In 2014, Laleh worked as a Web Graphic Designer, providing freelance graphic design services. Laleh designed and developed WordPress websites, blogs, portfolios, and e-commerce websites, utilizing Adobe Creative Suite Collection for graphic design purposes.

From 2016 to 2017, Laleh worked as a BI Consultant at Differentia Consulting, where they played a key role in facilitating the fast and continuous delivery of Business Intelligence solutions to customers. Laleh processed raw data, created optimized data models, and produced high-quality dashboards and reports using QlikView and Qlik Sense. Additionally, their broad knowledge in web development technologies allowed their to create user interfaces that enhanced user experience and branded applications.

Laleh then joined Utility Warehouse in 2017 as a BI Developer, where they were involved in data modeling, data mining, data visualization, and Qlik Sense user/developer training. Laleh utilized tools such as Qlik Sense, Looker, NPrinting, Alteryx, Knime, RStudio, and Talend to process and analyze data from various sources.

In 2019, Laleh joined Checkout.com as a Data Analyst - Commercial, responsible for analyzing commercial data. Laleh then progressed to the role of Senior Data Analyst - Commercial & Marketing in 2020 and further advanced to the position of Senior Analytics Manager - Marketing in 2021.

Throughout their work experience, Laleh has demonstrated proficiency in data analysis, data visualization, and using various tools and technologies. Laleh has a strong background in business intelligence and web development, and their skills encompass both technical and creative aspects.

Laleh Haidari's education history includes the following:

- From 2012 to 2014, they attended the University of Bedfordshire, where they pursued an incomplete Doctor of Philosophy - PhD degree in Computer Vision.

- In 2011, they completed an MSc degree in Information Systems & Business Management at the University of Bedfordshire.

- From 2004 to 2006, they studied Computer Hardware Engineering at Shomal University, earning a BSc degree.

- From 2001 to 2003, they attended Jahad Daneshgahi Higher Education Institute in Iran, where they obtained an Associate of Science (A.S.) degree in Computer Software.

In addition, Laleh Haidari has obtained various certifications, including:

- Customer Analytics and A/B Testing in Python from DataCamp (January 2020)

- Customer Segmentation in Python from DataCamp (January 2020)

- Introduction to Git for Data Science from DataCamp (January 2020)

- Machine Learning for Marketing in Python from DataCamp (January 2020)

- Predicting Customer Churn in Python from DataCamp (January 2020)

- Qlik Sense Business Analyst from Qlik (August 2016)

- Qlik Sense Data Architect from Qlik (July 2016)

- QlikView 11 Designer from Qlik (June 2016)

- QlikView 11 Developer from Qlik (June 2016)

- Graph Analytics for Big Data from Coursera Course Certificates (March 2016)

- Machine Learning With Big Data from Coursera Course Certificates (January 2016)

- Object Oriented Programming in Java from Coursera Course Certificates (January 2016)

- Hadoop Platform and Application Framework from Coursera Course Certificates (December 2015)

- Introduction to Big Data Analytics from Coursera Course Certificates (December 2015)

- Introduction to Big Data from Coursera Course Certificates (November 2015)

- Introduction to R (edX 1.1) from DataCamp (no specific completion month and year provided)

Links

Org chart

Timeline

  • Senior Analytics Manager - Marketing

    July, 2021 - present

  • Senior Data Analyst - Commercial & Marketing

    May, 2020

  • Data Analyst - Commercial

    October, 2019

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