Alexander Neusinger

Alexander Neusinger has extensive experience in the field of user experience design and digital art direction. Alexander is currently the Head of User Experience Design at Cheil Germany GmbH, where they focus on optimizing business outcomes through iterative research and testing. Prior to this role, they worked as a Senior User Experience Designer at the same company, where they helped clients such as Samsung, Volksbank Raiffeisenbanken, and Eintracht Frankfurt to enhance their user experience on various digital platforms. Additionally, they collaborated with the phygital design team to create retail experiences of the future and mentored junior designers to foster their professional development.

Before joining Cheil Germany GmbH, Alexander worked as a Senior Art Director at BOLD. Digital GmbH, where they served as the creative lead for the Mercedes AMG client. In this role, they were responsible for developing creative and UX concepts, interfaces, landing pages, and digital brand systems.

Prior to their time at BOLD. Digital GmbH, Alexander gained experience as an Art Director at Cheil Germany GmbH, where they worked on projects for clients such as Samsung, upday, SAS Solutions, and VR Bank. Notable projects during this time included the Samsung "Land of Emojis" project.

Earlier in their career, Alexander worked as an Art Director at Razorfish, where they collaborated with brands like DHL, Audi, Hyundai, and KIA. Alexander was responsible for project conception and ideation, as well as the execution of innovative digital projects. Key projects included the Global DHL Website Redesign and the DHL Brand Campaign in 2016.

Alexander's skill set also includes designing and developing digital trade fair displays. Alexander gained experience in this field while working as an Art Director at das Maingold GmbH, where they created digital trade fair displays for clients such as Lufthansa, Miles & More, Messe Frankfurt, and Sundvik.

Earlier in their career, Alexander gained experience as a Mediengestalter für Digital und Printmedien at Wunderman, a temporary marketing assistant at HIBIKE Bär KG, and a graphic design intern at Werbeagentur - das herz.

Overall, Alexander Neusinger has a strong background in user experience design, digital art direction, and creative leadership, with experience working with various clients in different industries.

Alexander Neusinger attended Gutenbergschule Frankfurt from 2010 to 2013, where they pursued a degree in Mediengestalter Digital und Printmedien, focusing on Konzeption und Visualisierung. In addition to their formal education, they have obtained various certifications, including Cognitive Psychology, Product Management 101, How To Design for Accessibility: for UX Designers (WCAG 2.2), Web Design Accessibility, Complete Figma Megacourse, Service Design for the Real World, UX Strategy, Innovative Growth Strategy, Online Psychology and Persuasion for Conversion Optimization, The Simple Way to Conduct a UX Audit, UX Fundamentals: User Testing, Introduction To UX Writing, Transitioning Into UX Writing, Design Thinking in 3 Steps, Digital Skills: User Experience, Design Thinking: Die vollständige Masterclass | Von A - Z, Mapping & diagramming, Master Your Mindset & Brain: Framestorm Your Way to Success, and Miro essentials.