Alaa al-Asaal

Alaa Al-Asaal is an experienced marketing professional currently serving as an Influencer Marketing Executive at Cheil Middle East & Africa since July 2021, specializing in creating impactful influencer campaigns to enhance brand awareness and drive sales. Prior to this role, Alaa was a Community Manager and Digital Services Executive at Samsung Gulf, where responsibilities included managing social media accounts and executing marketing campaigns. Early career experience includes working as a Communications & Marketing Executive at DUTECH LLC, leading creative marketing initiatives. Alaa holds a Bachelor of Electrical Engineering in Power and Energy Engineering from the University of Dubai and multiple Mini-MBA qualifications in management, economics, and marketing from the International Business Management Institute, along with ongoing studies at the University of Virginia and Google Mobile Academy.