Michael Chadwick

Michael Chadwick is an experienced strategist with a robust background in leading teams and driving strategic initiatives across various industries. Currently serving as the Head of Strategy and Experience at Cheil UK, Michael oversees teams focused on Commerce and CX strategy, UX design, and service design for Samsung's digital ecosystem in the UK and Europe. Previous roles include Chief Strategy Officer for APAC at Dentsu, where Michael managed strategy across 30 offices in 17 countries, and Executive Strategy Director at TBWA\ Group Singapore. Michael's expertise spans global brand strategy, creative transformation for multinational companies like Mondelēz International, and insights-driven planning for diverse brands, demonstrating a commitment to innovation and strategic excellence throughout a distinguished career. Michael holds a BA (Hons) in English Language and Literature from the University of Oxford and an MA in Marketing from Kingston University.