Sarah Peñalver

Sarah Peñalver is an accomplished marketing professional with extensive experience in social media and influencer marketing within the sports industry. Currently serving as the Assistant Director of Social Media and Influencer Marketing for the Chicago Cubs since June 2024, Sarah previously held the position of Social Media Manager for the Miami Marlins from January 2017 to May 2024. In this role, Sarah managed comprehensive social media strategies, created engaging content, and facilitated athlete mentorship to enhance personal branding. Additionally, Sarah has worked as a Media Marketing Consultant for Vibra Urbana, overseeing social media initiatives for concert promotions, and has experience in event production, social media strategy implementation, and marketing support with various organizations. Sarah holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Florida International University and an Associate’s Degree in Mass Communication from Miami Dade College.