Tom Peterson

Tom Peterson is an accomplished marketing executive with extensive leadership experience across various industries. Currently serving as Chief Marketing Officer at Chief Outsiders and Founder of TruCMO, LLC, Tom specializes in providing executive-level marketing leadership to drive business growth. Past roles include Chief Marketing Officer positions at Lazydays, YouFit Gyms, Ovation Brands, The Krystal Company, Aaron's, Inc., and Arby's, demonstrating a strong track record in strategic marketing and brand revitalization. Tom's educational background includes a Bachelor of Science in Business Administration with a concentration in Marketing and Management from Slippery Rock University of Pennsylvania.