Shawn Rouen

Shawn Rouen has a strong background in data science and analytics, with extensive experience leading and supporting statistical modeling and analysis projects. Starting in 2005, they worked at Hallmark Cards as an Associate Consumer Understanding & Insights Analyst, where they built statistical models and collaborated with other statisticians. Shawn then moved on to become a Consumer Understanding & Insights Analyst, designing and analyzing retail and marketing experiments and creating statistical models to predict consumer behavior. In 2008, they were promoted to Senior Consumer Understanding & Insights Analyst, where they mentored analysts and prioritized projects. In 2009, Shawn joined H&R Block as a Senior Statistician, collaborating with internal clients to support statistical modeling analyses for multiple business areas. Shawn then moved up to become a Lead Statistician, coordinating statistical modeling projects and providing guidance to other statisticians. From 2014 to 2017, they served as the Statistics Manager, managing data analysts and statisticians and developing analysis plans and predictive models. In 2017, Shawn became the Director of Data Science & Analytics at Children International, leading the international data science and analytics department and creating a strategy for data collection, analysis, and measurement. Shawn also generated data-driven insights to guide decision-making and built relationships across the organization.

Shawn Rouen completed a Master of Science (M.S.) degree in Statistics from Kansas State University from 2003 to 2005. Prior to that, they earned a Bachelor of Science (B.S.) degree in Mathematics and Statistics from the University of Missouri-Kansas City between 2000 and 2003.