Joey Soriano

Joey Soriano currently serves as Principal Lifecycle Marketing Strategist at Chime, a position held since May 2025. Prior to this role, Joey held various senior marketing positions, including Head of Digital Experience and Head of Lifecycle Marketing at Asana, where strategic execution and automation of user communication were key focuses. Previous experience includes leading growth marketing at Shiftsmart, overseeing local marketing at Opendoor, and developing lifecycle marketing strategies at One Medical and Lyft. Joey has a strong foundation in customer engagement and automated marketing processes, with a career spanning multiple industries, backed by an MBA from Alliance Manchester Business School and a BA from San Diego State University.