Joey Soriano

Joey Soriano is a seasoned marketing professional with extensive experience in lifecycle marketing and growth strategies. Currently serving as the Principal Lifecycle Marketing Strategist at Chime since May 2025, Joey previously held key positions at Asana as the Head of Digital Experience and Head of Lifecycle Marketing and Email, where strategic initiatives led to improved user engagement and conversion. Prior roles include Head of Growth at Shiftsmart, where marketing efforts enhanced user acquisition and engagement, and Head of Local Marketing at Opendoor, where partnerships were developed for national and local markets. Additionally, Joey served as the Director of Lifecycle Marketing at One Medical, implementing strategies that significantly boosted member retention. Joey holds an MBA from Alliance Manchester Business School and a BABA from San Diego State University.