Peter Zysk serves as a guest lecturer at the China Europe International Business School (CEIBS), providing lectures on global public opinion towards China since June 2024. Prior experience includes a lengthy tenure at Brunswick Group from July 2012 to August 2025, where Peter advised C-Suite clients across the US, Europe, and APAC on various aspects of brand strategy and reputation management, while also authoring over 30 thought leadership reports. Earlier roles include positions as a research analyst at APCO Insight and as a research assistant at the Woodrow Wilson International Center for Scholars. Peter's educational background features a Master’s degree in International Affairs from American University, a Bachelor’s degree in International Affairs and Journalism from Gonzaga University, and attendance at The Beijing Center for Chinese Studies.
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