Sruthy Whence

Sruthy Whence has a diverse work experience in various roles and industries. Sruthy started their career as a Product Design Intern at EY, where they created a blueprint for a mobile application to improve the local tourism experience for foreign tourists. Sruthy then worked as an Executive Member at the Entrepreneurship Development Cell, CET, where they served as the Publicity Manager for a management fest.

After that, they joined Verizon as a Business Analyst/Project Manager, where they managed cross-team IT execution of data plan projects and analyzed customer feedback to increase customer retention. Sruthy then interned at GroupM as a Consumer Insights and Brand Strategy Intern, where they conducted customer interviews and utilized clustering techniques for segmentation to increase digital media reach for ecommerce and FMCG clients.

Sruthy then worked at Samsung Electronics as an Area Business Manager, where they managed the P&L of Samsung exclusive outlets and the GT market. Sruthy created monthly joint business plans with distributors and analyzed consumer trends to drive business growth. Sruthy later joined Rentomojo as a Growth Product Manager and then transitioned to Zoomcar as a Customer Retention Manager.

Currently, Sruthy is working at Chingari as a Growth Product Manager.

Sruthy Whence earned a Master of Business Administration (MBA) with a specialization in Marketing from MICA | The School of Ideas. Sruthy attended MICA from 2017 to 2019. Prior to their MBA, Sruthy completed their Bachelor's degree in Electrical and Electronics Engineering from the College of Engineering Trivandrum, where they studied from 2012 to 2016.

In addition to their formal education, Sruthy Whence has obtained several certifications in digital advertising. Sruthy obtained certifications in Display And Video 360, Google Ads Search, and Google Ads Video from Google Ads in April 2020.