Sonya Ballentine

Sr. Director, Customer Activation at Choice Hotels

Sonya Ballentine is an experienced professional with a strong background in guest strategy, loyalty communications, and customer relationship management, currently serving as Sr. Director at Choice Hotels International. Previously, Sonya held the position of Sr. Director of Commercial Operations and Sales Enablement at Ygrene Energy Fund, and also served as Sr. Director of Digital Product Operations focusing on eCommerce and CRM at Universal Parks & Resorts.

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Choice Hotels

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Choice Hotels International, Inc. is an American hospitality holding corporation based in Rockville, Maryland, in the United States. On ChoiceHotels.com you can book hotels for your business trip or meeting, find a leisure hotel for your weekend getaway family vacation, or even a welcomed stop along the road. Our hotel brands range from Cambria®Hotels & suites®, to our iconic Comfort Inn® and Comfort Suites®, Sleep Inn®, Clarion® hotels, Clarion Point® hotels, Quality Inn®, Econo Lodge® and Rodeway Inn® hotels. You’ll also find extended stay hotels like WoodSpring Suites®, MainStay Suites® and Suburban Extended Stay Hotel® brand hotels that help you feel more at home while you are away for longer stays. Finally, let the destination reach you at the Ascend Hotel Collection® member hotels, which are our one-of-a-kind, upscale hotels committed to connecting you with the local flavor of the area you are visiting.


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10,000+

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