Danielle Hinan

Danielle is an MBA graduate of Glasgow Caledonian University, London, having 14 years of experience within brand marketing. Her progressive experience has successfully blended traditional and non-traditional marketing strategies. As VP Marketing, Danielle is responsible for driving insights that contribute to consistent brand strategy, thus strengthening the brand, through innovation, creativity and a value driven lens. As a creative selfstarter with a strong commercial focus Danielle has been an integral contributor of the expansion of multiple brands through distribution channel strategies including wholesale, retail and digital within the Canadian, U.S., Asia, UK and European markets.

In advance of her acceptance to Choom, Danielle was a part of several other iconic brands, such as Sweaty Betty, Monocle and Lolë, dedicating much of her time expanding these brands and driving business growth into new markets globally.