Krystal Olivieri

Krystal Olivieri serves as Global Chief Innovation Officer for Choreograph and GroupM—a dual role that makes her responsible for incubating, elevating, enhancing and streamlining innovative products and solutions. A member of GroupM’s Global Leadership Team and one of Adweek’s “50 most indispensable executives in media, marketing and tech,” Krystal masterfully uses software as a catalyst to drive innovation across the businesses.

Krystal is a GroupM veteran of more than seven years and has been leading innovation across the network through the conception and co-design of many core products throughout the years. The creator of GroupM’s data ethics philosophy of “just because you can, doesn’t mean you should,” she has long been an advocate for consumer-centered data usage in campaigns that preserves a consumer’s right to privacy. Prior to joining GroupM, Krystal was with Omnicom Media Group in business development.