Elise Viguier

Elise Viguier is a seasoned digital strategy and e-commerce expert with extensive experience in the luxury and marketing sectors. Currently serving as VP of Digital Strategy and E-commerce for Parfums Christian Dior in North America since September 2011, Elise leads initiatives across omnichannel, media, data, and social influencer marketing. Previous roles include CRM, Data and Consumer Engagement Director for China, and Global CRM Director, along with critical positions at DDB Paris, where Elise drove digital transformation as Chief Digital Officer, and at RAPP and Razorfish, where strategic digital initiatives for notable brands such as Chanel, Dior, and ROLEX were developed. Elise's educational background includes advanced degrees in Marketing, Brand Communication, and Luxury Brand Management from prestigious institutions such as CELSA Paris-Sorbonne and Sup de Luxe.