BS

Bianca Schroeder

Director Of Marketing & Brand Licensing at J.D. Power

Bianca Schroeder has a diverse work experience spanning across various industries. Bianca began their career in 2008 as a Marketing Coordinator at Heroic Threads Apparel & Lifestyle Company. Bianca later worked as a Marketing and Social Networking Manager at Dana K Textbooks, where they focused on increasing company visibility and managing public relations. Bianca also gained valuable experience as a Certified Apple Product Professional at California State University, Long Beach, where they provided exceptional customer service and educated customers on new products.

In 2012, Bianca joined California State University, Fullerton as a Teaching Fellow in the Department of Communications. Bianca excelled as an instructor and received outstanding student feedback. Bianca then moved on to VCA Structural as a Project & Communications Manager, where they demonstrated their skills in project management and communications.

Bianca's career continued to progress as they took on the role of Director of Communications and Social Media at Amen Clinics, Inc. Bianca managed large email lists and implemented automated email funnels, leading to a decrease in newsletter opt-out rates. In 2015, they became the Director of Marketing, Communications, and Public Relations at Above It All Drug Rehab & Alcohol Abuse Treatment Center. Bianca successfully launched a public relations and communications program and quarterbacked a corporate rebranding effort.

Bianca's next role was as a Marketing Manager at J.D. Power, where they oversaw brand management and strategic partnerships. Bianca later advanced to the position of Senior Marketing Strategist before ultimately becoming the Director of Marketing & Brand Licensing. Their responsibilities included brand development, key account management, and marketing operations.

Throughout their career, Bianca Schroeder has showcased their expertise in marketing, communications, brand management, and project coordination. Bianca has consistently demonstrated their ability to drive results and contribute to the success of the organizations they have worked for.

Bianca Schroeder holds a Master of Arts (M.A.) degree in Business Communication from California State University, Fullerton. Bianca also obtained a BA degree and a Certificate in Public Relations, Advertising, and Applied Communication from California State University, Long Beach. In addition, they hold a Certificate in Legal Studies, General from the same university. Bianca completed their high school education at Carlmont High School and received a High School Diploma. Their additional certification includes being an Apple Product Professional, obtained in 2009 from Apple Inc.

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Timeline

  • Director Of Marketing & Brand Licensing

    January, 2022 - present

  • Senior Marketing Strategist

    February, 2020

  • Marketing Manager Global Business Intelligence

    December, 2017