Tayná Rocha Oliveira

Tayná Rocha Oliveira is a seasoned marketing professional with extensive experience in digital project management and strategic content creation. Currently serving as a Senior Marketing Analyst at Cia. Hering since November 2021, Tayná oversees digital projects focusing on client prospecting and customer journey mapping while managing project budgets to optimize ROI. Previous roles include a Mid Marketing Analyst at Ultradent do Brasil, where responsibilities spanned from social media strategy to influencer partnerships and campaign development. Tayná's career began with a marketing internship at the Observatório Nacional de Segurança Viária. Academic credentials include a Master's degree in Management of Communication in Digital Media and Business Intelligence from ESPM and a Bachelor's degree in Advertising from Pontifícia Universidade Católica de Campinas.