Petra Adshead

Petra Adshead has a diverse work experience spanning several companies and roles.

From 2023 to present, Petra is currently serving as the Vice President of Commercial Enablement at CIBT. Prior to this, from January to July 2023, Petra worked as the Director of Marketing Acquisition at Sirva.

Between 2013 and 2022, Petra had a long tenure at BGRS, where they held multiple positions. Petra started as a Marketing Manager from July 2013 to January 2016, responsible for global content programs and marketing automation. Petra then became the Director of Global Marketing & Communications from January 2016 to June 2019, focusing on developing and optimizing global content and digital marketing programs. Petra also served as the Director of Global Marketing & Proposals from June 2019 to November 2020 on a temporary assignment. In their final role at BGRS, Petra was the Director of Global Marketing & Communications from November 2020 to December 2022, leading a rebranding and website redesign initiative.

Before BGRS, Petra worked as the European Programs Marketing Manager at Arkadin from February 2012 to April 2013, delivering integrated marketing programs across multiple countries. From October 2005 to January 2012, Petra served as the Marketing Manager at Brookfield Global Relocation Services, overseeing European marketing initiatives. Prior to that, Petra was a Marketing Coordinator at The RM Group from September 2004 to October 2005, responsible for various marketing activities.

Petra Adshead completed their education in Marketing and International Trade. Petra received a Professional Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing in 2009. In 2010, they obtained a Professional Diploma in Digital Marketing from the Institute of Data & Marketing (IDM). Prior to that, they earned a Diploma of Qualified Technician (BTS) in International Trade from CNED, France between 2001 and 2003. In addition to their formal education, Petra also obtained a certification as a Revenue Lifecycle Master from Eloqua in 2012.