Cidade Center Norte
Mauricio Ferro is an accomplished marketing professional with a robust career spanning over 15 years. Currently serving as the Marketing and Innovation Director at Cidade Center Norte since November 2021, Mauricio also holds a position on the Marketing Advisory Council at Insper. Previous roles include Head of Marketing and Communications at Tok&Stok, Group Marketing Manager at Grupo Boticário, and Trade Marketing and Channel Development Manager at quem disse, berenice?. Earlier experiences include various marketing positions at Unilever and a trainee role at Banco de Eventos. Mauricio's academic credentials include a Master's degree in Consumption Sciences from ESPM, alongside additional qualifications from IBGC, ISE Business School, and a Bachelor's degree in Marketing and Communication from FAAP.
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Cidade Center Norte
Located in the north zone of São Paulo, Cidade Center Norte is a multipurpose complex formed by: Shopping Center Norte, a pioneer in the north zone and one of the most complete shopping and living centers in São Paulo; Lar Center, the first thematic shopping center and a reference in the universe of architecture, design and decoration in São Paulo; Expo Center Norte, an exhibition and convention center that serves events from important segments of the Brazilian economy; Novotel Center Norte, one of the most sophisticated and modern developments under the Novotel banner in the world, with 100% investment by Center Norte and management by the Accor Group; and Instituto Center Norte, a non-profit organization whose purpose is to help improve the quality of life and income of families living in the communities of the northern zone of São Paulo. Occupying an area of 600,000 m², Cidade Center Norte has a privileged location, with easy access to Marginal Tietê and close to the Tietê and Carandiru subway stations and the Tietê bus terminal. Cidade Center Norte is part of the Grupo Baumgart, a privately-held multi-business group formed by companies that are a reference in their segments: chemical industry (Vedacit), services (Shopping Centers Center Norte e Lar Center), fairs and events (Expo Center Norte), hotel and business tourism (Novotel Center Norte) and agribusiness (Fazendas Reunidas Baumgart e Calcário Rio Verde).