The founding team at Cider has a lot of experience in the fashion industry. Merchandise Director at LOOK YanZhiYouWu, Planner at 衣二三, Assistant Buyer at Bloomingdale's, and VP of China Team at Redefine 新义 are all companies that the founding team has worked for. They also have a lot of education in Urban Studies/Affairs and Art History from Barnard College and Columbia University.
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