Yomei Takeda is an experienced consumer insights and analytics professional with a strong background in pricing models, business intelligence, and process optimization. Currently serving as Consumer Insights Manager at Zenvia, Yomei Takeda leads impactful studies on billing model changes for WhatsApp, driving gross margins and pricing adjustments. Previous roles include Pricing Analytics Manager at Loft, where Yomei Takeda significantly improved processing times, and BI and CRM Manager at SOMOS Educação, overseeing the implementation of the QlikSense tool for enhanced access to corporate information. At Telefônica Brasil, experiences spanned planning consultation for fiber products and business management, achieving notable efficiencies and predictive sales models. Yomei Takeda's career began with various roles in business analysis and intelligence, including contributions to performance indicators and sales campaigns. Yomei Takeda holds an MBA focused on project development and economic analysis from Instituição de Ensino FIPE and is an alumnus of UFSCar.