Thobias Florin

Thobias Florin is a seasoned professional in brand strategy and management, currently serving as the Head of Brand Strategy and Managing Director at Cigna Healthcare since August 2022. Prior to this role, Thobias spent three years at BNY Mellon as the Global Head of Brand Strategy and Management, where the focus was on repositioning the 236-year-old investment-banking brand to enhance business growth through innovative branding initiatives. Thobias also held various leadership positions at Citi, including Global Brand Director and Head of International Advertising and Marketing, driving global brand strategies across multiple regions. Earlier experience includes significant roles at Citibank and Nordea, managing high-performing marketing teams and developing strategies that supported business objectives. Thobias holds a Master of Science in Economics and Business Administration from Lund University, a Diploma in Communication from Berghs School of Communication, and a Bachelor of Science in International Management from the National University of Singapore.