Maritza Castillo

Maritza Castillo, CSS, currently serves as the West Division Manager at Cincoro Tequila, overseeing operations in key Western States since April 2023. Previously, Maritza was the Regional Manager for Casa Lumbre, where responsibilities included brand development and execution across several states from March 2022 to April 2023. Prior experience includes a role as Sales Manager for New Brand Ventures at Pernod Ricard, leading brand growth strategies, and serving as Multicultural Chain Manager, achieving significant growth across core and secondary brands. Maritza's earlier positions at Bacardi involved managing pricing and sales strategies in California and Arizona, along with initiation of a Hispanic Division. Maritza began the professional journey as a Sales Representative at Youngs Market Company and had project management experience at TEAM Enterprises. Maritza holds a Bachelor of Science degree in Business Family and Consumer Sciences/Human Sciences from California State University, Northridge.