Yolanda MacOuzet Mora

Yolanda Macouzet Mora is a seasoned marketing professional with diverse experience in the entertainment and healthcare sectors. Currently serving as a Content Marketing Executive at Cinépolis, Yolanda has successfully developed and executed strategies for major studios, enhancing audience engagement and driving theater attendance. Previous roles include Content Marketing Coordinator and Box Office Analyst, where effective promotions and market analysis contributed to sales optimization. Prior experience at Star Médica Hospitals as a Product Analyst involved designing data-driven campaigns and a loyalty program to boost customer retention. In addition, Yolanda has a background as a Project Manager at Narrowcast Digital, overseeing digital marketing initiatives for Wynn Las Vegas and coordinating cross-functional teams. Academic qualifications include a Master’s degree in Business Administration from Universidad de La Rioja and a Bachelor’s Degree in Communication Sciences from Universidad Vasco de Quiroga.