Sara Martinez

Sara Martinez is an accomplished professional in digital content management and optimization, currently serving as Digital Optimization Coordinator and Content Editor at CINESA since January 2022, where involvement includes leading the implementation of a new CMS for the company's website. Prior experience includes a role as Content Manager for Iberia at Contrapunto BBDO, managing a bilingual digital magazine and collaborating on project development. Earlier, Sara worked as a Freelance Content Manager and Editorial Assistant at Cedar Communications and as a Copywriter at BWH, focusing on SEO-friendly content creation. Additional experience includes serving as Client Manager at Tesco Stores, where data analysis and forecasting were key responsibilities, and as a Reporter for Europa Press, covering the arts and entertainment sector. Sara holds a degree in journalism from Universidad Rey Juan Carlos and an MBA in Digital Marketing from TECH Global University.