Damien Souness

Damien Souness is an accomplished professional in digital strategy and innovation within the sports industry. Currently serving as Chief Innovation Officer at Cipher Sports Technology Group since May 2021, Damien specializes in personalized, data-driven solutions in sports and wagering. Prior to this role, Damien was Senior Manager for Digital at the Australian Grand Prix Corporation, overseeing digital strategies for major events. Previous experiences include positions as Digital Content Editor and Media and Communications Coordinator at Melbourne Victory Football Club, and as a Social Media Strategist at Racing.com. Damien's early career included duties as a Duty Editor and Sports Journalist at Stats Perform, contributing to platforms such as Sportal and Goal.com.