Bob Bird

Bob Bird has an extensive work experience spanning different companies. Bob worked for Circana as the SVP of Global Marketing starting in 2023. Prior to that, they had roles at IRI, where they served as SVP in various positions, including Global Marketing, Global Product Marketing, and Corporate Strategy from 2020 to 2023. Before that, they worked at The NPD Group as SVP of Practice Lead in 2018. Bob also worked at Nielsen, where they held multiple roles such as SVP of Product Marketing, SVP of Team Lead, VP of Account Lead, and Director of Business Development from 2007 to 2016. Prior to Nielsen, they worked at Young & Rubicam, where they had roles as a Lean Six Sigma Black Belt and in Account Management from 1993 to 2007.

Bob Bird holds a Bachelor of Science degree in Marketing from Miami University. Bob also pursued an MBA at Northwestern University - Kellogg School of Management, with a focus on Marketing, Finance, Management, and Strategy.