Mike Whalen

Mike Whalen is a seasoned professional with extensive experience in marketing analytics and media partnerships. Currently serving as Senior Director of Media Partnerships at Circana since May 2022, Mike leads media collaboration efforts with top Ads and Cloud technology organizations and manages cross-functional teams. Prior to this role, Mike held various positions at IRI and Mailchimp, where responsibilities included partner success and leading marketing analytics initiatives such as marketing mix modeling and user-level media analysis. With a strong foundation in research and consumer insights from roles at Georgia-Pacific LLC and Millward Brown, Mike has also contributed to significant client projects for notable brands like The Coca-Cola Company. Mike holds a Master of Marketing Research from the University of Georgia and a Bachelor of Science in Management, Marketing, and Legal Studies from Tulane University.