Paolo Parravicini

Associate Director at Circana

Paolo Parravicini has spent over 15 years helping global B2B Enterprise Software / SaaS companies connect with their customers online. He specializes in blending strategic acumen with tactical agility to optimize omnichannel marketing strategies including owned, earned, and paid media channels. Paolo is the go-to expert if a company needs assistance building an exceptional online experience that excites customers. He is dedicated to continuously optimizing campaigns and maximizing marketing budgets. One of his key strengths is fostering collaboration among different teams, as he believes that organizations are always stronger together.

Paolo holds a Bachelor's degree in Economics and Business Information Systems Management from Università Cattolica del Sacro Cuore of Milan and a Master's degree in Growth Hacking Marketing from Talent Garden.

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