Susan Shiflett

Susan Shiflett has a diverse work experience in consumer insights and marketing roles. Susan is currently working at Circana as a Principal Consumer Insights. Previously, they held roles at IRI as a Principal Consumer Insights and Senior Consultant. Susan also served as a Board Member at Hand Them Hope. Prior to that, they worked at CPS as a Vice President, Marketing and Innovation. Susan has also worked at Novartis as a Director of Marketing Strategy and Insights, and at The Coca-Cola Company in various brand marketing and research positions. Additionally, they worked at Carters Inc. as a Director of Brand Strategy. Overall, Susan Shiflett has extensive experience in consumer insights and marketing strategy in various industries.

Susan Shiflett has a Master of Business Administration (MBA) degree from Georgia State University. Susan also holds a Bachelor of Science (B.S.) degree in Marketing, Economics, and Finance from Shorter University. In addition, Susan has obtained the certification for Advanced Google Analytics from Google in May 2019.