Tj Lebeau

Principal at Circana

TJ LeBeau has a diverse work experience that spans over multiple industries. They started their career at Deloitte in 2001 as a Senior Consultant, where they led various financial and process improvement projects. In 2007, they worked as a Brand Management Intern at Pepsi-QTG, where they developed sustainability strategies and led a package redesign project. In 2008, they returned to Deloitte as a Manager and assisted the world's largest retailer in redeveloping their creative development process and implementing best practices for their shopper marketing organization. In 2011, LeBeau joined Circana as a Client Insights Consultant, where they utilized syndicated data to support marketing decisions for a consumer packaged goods manufacturer. They then became an Associate Principal at Marakon in 2014, where they led strategic projects and managed pursuit teams. Finally, in 2015, LeBeau returned to Circana as a Principal, leading cross-functional teams in the development and implementation of data-driven marketing strategies for clients in the Consumer Packaged Goods and Retailer industries. Throughout their career, LeBeau demonstrated strong leadership skills and achieved significant results, such as identifying growth opportunities and improving marketing ROI for clients.

TJ LeBeau holds a Master of Business Administration degree in Marketing from the University of Michigan - Stephen M. Ross School of Business, which was obtained from 2006 to 2008. Prior to that, they completed their Bachelor of Science degree in Marketing and Management Information Systems at the Boston College Carroll School of Management from 1997 to 2001.

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