Natasha Zapanta

Natasha Zapanta has a strong background in marketing and customer lifecycle management. Natasha is currently working as a Senior Lifecycle Operations Manager at Circle. Prior to this, they held the role of Board Member at NUTMEG Soccer, where they led the marketing function and provided consultation on organizational decisions. Natasha also gained experience as a Senior Lifecycle Marketing Manager at HiMama, where they focused on developing and implementing marketing strategies. Natasha worked as a Lifecycle Marketing Manager at Jobber, where they utilized automation and data to create personalized experiences for customers. Natasha also held positions as a Lifecycle Marketing Manager at FreshBooks, a Loyalty and Retention Specialist at Bell, and an Education Technology Advisor at Microsoft. Before entering the marketing field, Natasha worked as an ESL English Teacher at Fortis Academy and as an Account Director at Top Hat. Natasha has a background in business education and served as a Teaching Assistant at Queen's School of Business. Throughout their career, Natasha has demonstrated strong leadership and communication skills, as well as a passion for delivering exceptional marketing experiences.

Natasha Zapanta completed their Conversion Optimization & Growth Marketing degree from CXL in 2020. Prior to that, they obtained a Bachelor's degree in Commerce from Queen's University. Additionally, Natasha holds a Masters of Management degree from EDHEC Business School. Natasha completed their high school education with a French Immersion Certificate from All Saints Catholic High School.