Pearlyn Yeo

Head Of Marketing And Content - New Business Build at Circles

Pearlyn Yeo has a diverse work experience in various roles related to marketing, content creation, design, and UX/UI. Pearlyn started their career as a Website Designer (UI/UX) for JobFixr in 2013, where they worked on a startup project and collaborated with a business development manager and web developer. Pearlyn then joined TradeHero in 2013 as a Designer (Intern) and later became a Social Media Executive, contributing to the success of the finance app in multiple countries. In 2014, Pearlyn worked as a UI/UX Designer for Novatap Private Ltd., focusing on web development tools. Pearlyn joined Convertium Pte Ltd. in 2015 as a Project Executive before moving on to Circles in 2016. At Circles, Pearlyn held various roles, including UIUX Designer, Design Manager, Senior Design Manager & Regional Marketing Operations, and Head of Content & Experience. Currently, they serve as the Head of Marketing and Content - New Business Build at Circles.

Pearlyn Yeo holds a Master of Business Administration (MBA) degree in Business Administration and Management from Quantic School of Business and Technology (2021-2022). Pearlyn also has a Bachelor's Degree with Merits in Communications and New Media from the National University of Singapore (2011-2014). Prior to that, they attended Hwa Chong Institution (2009-2010) and Singapore Chinese Girls' School (2005-2008). In addition to their formal education, they have certifications in Design Thinking and Creativity for Business from INSEAD and User Experience for the Web from Open2Study.

Links

Timeline

  • Head Of Marketing And Content - New Business Build

    July, 2023 - present

  • Head Of Content & Experience

    April, 2022

  • Senior Design Manager & Regional Marketing Operations

    May, 2021

  • Design Manager

    January, 2019

  • UIUX Designer

    May, 2016

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