Jolynn Applebaum

Jolynn Applebaum has extensive experience in marketing and leadership roles. Jolynn'smost recent role was as the Vice President of Global Marketing for PR Newswire and North America Demand Generation at Cision, where they developed a long-term vision for a new demand generation and web marketing organization. Jolynn successfully built a demand generation engine that exceeded targets and drove 70% of all lead volume for PR Newswire. Prior to that, Jolynn worked at ServiceNow as the Director of Global Integrated Campaigns, where they created global campaigns for the Security, Risk, and Asset Management business units. Jolynn also led a team to create evergreen campaigns that accelerated time to business outcomes for customers and established a Digital Onboarding program. Before ServiceNow, they were the Principal Owner of IGNITE POWER MARKETING, where they designed market entry strategies and helped accelerate growth for hardware and software companies, including ServiceNow. Jolynn also held leadership positions at Cisco, Genesys, HP, Synopsys Inc., and Alcatel-Lucent Enterprise, where they contributed to revenue growth, implemented process changes to improve efficiency, and directed marketing initiatives. Jolynn has a strong track record of driving demand generation, creating integrated campaigns, and optimizing digital strategies.

Jolynn Applebaum has a Bachelor of Arts degree in International Economics and Languages from Georgetown University. Jolynn also holds a Masters of Business Administration in Marketing from Loyola University Maryland. Additionally, they have attended the Johns Hopkins School of Advanced International Studies (SAIS) for further studies in the field of International Relations and Affairs, although the degree name is not specified. The exact years of their education are not provided.