Seth S. Friedman, MBA, serves as Vice President of Payment Partnerships and Specialized Sales at CITCON, where the company specializes in enabling merchants to accept a variety of digital payment solutions, including Venmo and PayPal. Prior to this role, Seth operated as Principal at Seth S. Friedman Payments Consulting, LLC, focusing on merchant best practices and digital payment technologies. From January 2010 to February 2018, Seth was Vice President of Global Payment Experience and Solutions at Visa, where responsibilities included developing and implementing new payment capabilities. Earlier career highlights include serving as Chief Marketing Officer at Genserve Inc., Vice President at MasterCard Worldwide, and Director of Business Development at Sabre Inc. Educational credentials include an MBA in Finance and Marketing from the University of Michigan and a BA in Economics and Political Science from the University of Rochester.
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