Maria Jessica R.

Maria Jessica R. is an accomplished marketing professional with significant experience in digital performance and growth marketing, currently serving as Vice President of Digital Performance and Growth Marketing at Banamex since December 2022. Previously, Maria led growth marketing initiatives at Zip Co, focusing on fintech and E-commerce strategies. Extensive expertise includes roles at Fundación Rafael Dondé, Banco Multiva, INVEX, and Scotiabank, where Maria managed marketing campaigns, product launches, and customer engagement strategies. Education includes a specialization in Digital Marketing from Universidad del Valle de México and multiple certifications in digital marketing tools and strategies.