Cherie Lim is an experienced product and marketing specialist currently serving as a Regional Client Executive Manager at Citi. With a demonstrated history in the banking and finance industry, Cherie developed skills in creative briefs, storyboarding, digital marketing, and dashboard metrics. Previously, Cherie worked as a Marketing Executive at American Express, where they achieved significant revenue growth in Travel Insurance, and as a Product Manager at DBS Bank, where they implemented strategic initiatives for SME banking. Cherie holds a Bachelor's Degree in Business, Marketing, and Management from RMIT University and is pursuing a Master of Science in Marketing/Marketing Management at Nanyang Technological University Singapore.
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