Denise B.

Denise B. is a results-driven marketing leader with extensive experience in driving sales growth and operational excellence across diverse industries, including finance, retail, and ecommerce. Currently serving as Vice President of Marketing Strategy & Optimization at Citi since 2020, Denise has successfully led cross-functional teams in the development and execution of communication strategies that support significant account changes. Previously, Denise held the role of Senior Marketing Manager at U.S. Cellular, where they achieved a notable decrease in customer attrition and increased sales through innovative marketing channels. Denise's educational background includes dual Bachelor’s degrees in Business Management and Fine Arts from Barat College of DePaul University.