John LaCosta is a Managing Director at Citi, where they have led Co-Brand Partnerships since 2011. Prior to this role, LaCosta served as a Senior Vice President at Bank of America, focusing on direct response and analytical marketing, as well as small business marketing from 2007 to 2011. Earlier in their career, LaCosta held various marketing and operations positions at MBNA America from 1992 to 2007. They earned a Bachelor of Arts in Communication and Media Studies from Fordham University in 1992.
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