Lauren Madere

Lauren Madere has a diverse work experience in the field of data analytics and digital advertising. Lauren is currently working as the Associate Director of Data Analytics (Yield) at CitrusAd. Prior to that, they served as the Sr. Analytics Manager, Yield & Inventory at Sam's Club from 2018 to 2022.

Before joining Sam's Club, they worked at Caleres, Inc. as a Site Experience Specialist, where they managed and measured internal marketing content, conducted A/B testing to analyze customer engagement and shopper behavior, and tracked traffic and revenue trends.

Lauren also worked at Coegi as a Sr. Insights & Programmatic Specialist, where they provided analysis and optimization strategies to achieve KPI goals and developed insights dashboards.

Earlier in their career, they worked at Triad Retail Media in various roles, including Sr. Digital Yield Manager, Digital Yield Manager, and Digital Media Planner. In these roles, they focused on maximizing revenue and site integrity, developing product strategies, and supporting account executives in media planning for Walmart.com.

Additionally, they worked at quadrantONE as an Affiliate Digital Sales Planner and Affiliate Coordinator, where they designed high impact campaigns, maintained relationships with affiliate partners, and performed audits and analytical reporting.

Lauren Madere attended Loyola University Chicago from 2007 to 2009, where they pursued a degree in Communication Studies with a focus on International Film & Media Studies. Prior to that, they attended Whitfield School from 2000 to 2006, but no specific degree or field of study was mentioned. In terms of additional certifications, they obtained the Google Analytics Individual Qualification from Google in June 2016 and also completed the Programmatic Certification from The Trade Desk, Inc.