Pamela Fithian

Pamela Fithian has significant experience in sales, marketing, and business development. Pamela is currently serving as the Vice President of Sales & Partnerships at CitrusAd since December 2020. Prior to this role, they held the position of Vice President of Client Development at Sparxoo from February 2020 to December 2020.

From January 2019 to January 2020, Pamela worked as the SVP of Business Development at 101 Ventures, where they offered event-based marketing services and facilitated 1:1 interactions between brands and customers.

Before that, they served as the Vice President of Client Strategy at Collective Bias from February 2016 to August 2018, specializing in social media, influencer marketing, retail, data insights, and media planning. Pamela played a significant role in developing the company's go-to-market strategy by leveraging proprietary data sets and audience strategies.

Starting from February 2013 to February 2016, they worked at Triad Retail Media as the Vice President & Team Lead, overseeing digital marketing, brand planning, media planning/sales, and digital production. Pamela also managed digital marketing initiatives within various verticals, including Electronics, Media & Wireless, and Toys.

Pamela's work experience also includes roles at Thompson Publishing Group as an Email Client Account Coordinator from June 2006 to April 2008 and at Target as an Executive Manager from May 2005 to June 2006.

Pamela Fithian received their Master of Business Administration (MBA) degree from Florida Southern College in 2011-2012. Prior to that, they completed their undergraduate studies at the same institution, graduating with a degree in Business of Science in 2001-2005, specializing in Computer Information Systems & Marketing Management.