Yiying Lu

Yiying Lu is a distinguished founder and creative director of an award-winning innovation studio specializing in brand and product marketing since 2008. As an international bilingual speaker, Yiying has delivered talks at prominent conferences across over 20 countries, including TEDx and SXSW, and has hosted workshops at leading organizations such as Apple and Google. Yiying serves as a San Francisco Arts Commissioner and holds the title of Global Creative Ambassador at Adobe, where notable contributions have included advisory roles for several Adobe products. Additionally, as a business innovation startup advisor and global creative director at 500 Startups, Yiying collaborates with diverse teams to support startup founders across numerous industries. Yiying is a visiting lecturer at esteemed institutions like Tsinghua University and Peking University, focusing on cross-cultural design and creativity, while also recognized as a Pantone Global Spotlight Artist for 2024. Educational qualifications include a Bachelor of Design in Visual Communication from the University of Technology Sydney and additional studies at the University of the Arts London and UNSW.