Choo Pei Wen (Erica)

Choo Pei Wen (Erica) is an experienced marketing professional currently serving as the Marketing Manager at CITY CHAIN since July 2019, where responsibilities include planning the annual marketing roadmap and overseeing marketing operations in Malaysia and Singapore. Prior to this role, Erica held the position of Assistant Sales & Marketing Manager at TW Original Cake Sdn Bhd, focusing on executing marketing plans and managing advertising campaigns. Previous experience also includes serving as Marketing Principal at webe digital, where brand and marketing activities were developed to align with business objectives, and as Project Manager at Fireworks Solutions Sdn. Bhd., managing marketing projects and resources. Erica holds a Bachelor of Business Administration in International Business from Multimedia University, obtained in 2009.