Bertrand Tostivint

Bertrand Tostivint has a diverse work experience spanning various industries. Bertrand started their career in 2010 at Universal Music Group, where they held positions such as Brand Manager and Head of Partnerships & Brand Content until 2017.

In 2018, they joined RX France as the Head of Marketing and later took on the role of Head of Sustainability. During their time there, they were responsible for implementing a successful marketing and communication strategy, resulting in a 30% increase in the number of visitors. Bertrand also played a key role in defining the company's Corporate Social Responsibility strategy and establishing a circular ecosystem between events' key players.

Currently, as the Head of Brand & Communication at Citygo - Covoiturage urbain since 2022, Bertrand is responsible for developing 360° communication strategies that have led to a 65% increase in new user acquisition. Their achievements include designing the brand identity and communication codes to create a lifestyle dimension, producing multi-channel communication campaigns to improve brand awareness and engagement, and achieving significant reach and web traffic growth.

Bertrand Tostivint completed a Master of Arts (MA) degree in Marketing from Coventry University in 2005. Prior to this, they obtained a Bachelor of Business Management from the same university in 2004. In 2003, Tostivint completed a degree in Techniques de Commercialisation from IUT de Laval.