Gilad (Guli) Elster is a seasoned UX writer with extensive experience in designing the voice and tone of digital products, currently serving as a Senior UX Writer at Clalit Health Services since September 2011. Prior to this role, Gilad worked as a Brand Community Manager at Global Networks from July 2008 to August 2011 and as a Guerrilla Marketing Manager at Twisted between 2006 and 2008. Gilad holds a Bachelor’s degree in Political Science from Bar-Ilan University, which was pursued from 2003 to 2006.
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