Ali B.

Ali B. is an experienced marketing professional with over 18 years in the industry, specializing in Ad Operations, integrated media buying, and digital strategy. Currently serving as Lead ABM Manager at Clari, Ali focuses on enhancing revenue operations through improved visibility and efficiency. Previous roles include Senior Digital Marketing Manager at DigiCert and Xactly Corp, where Ali implemented comprehensive digital strategies that significantly boosted lead generation and optimized marketing initiatives. Ali's background encompasses a variety of positions in digital marketing and advertising, with a proven track record of driving brand awareness and increasing return on ad spend across multiple companies. Ali holds a Bachelor's Degree in Business Administration and Marketing from the UNM Anderson School of Management.