Cariad Fiddy is an experienced ecommerce professional currently serving as an Ecommerce Trade Coordinator at Groupe Clarins since August 2024. Previously, Cariad held the position of Ecommerce Trading Executive (Mat Cover) at White Stuff and served as Ecommerce Manager at NICCE, where responsibilities included full CMS management on Shopify, B2C email creation, and trade promotion analysis. Earlier roles included Sponsorship Marketing Executive at IQPC, Commerce Coordinator at Beach London, and Web Communications Executive at IAB UK, among others. Cariad holds a Master of Science in Digital Communication and Media/Multimedia from The University of Salford and a Bachelor's Degree in Media Production from the University of Sunderland.