Astrid Arnaldo is a seasoned marketing professional with extensive experience in leading marketing strategies and teams across multiple sectors. Currently serving as LATAM Marketing Leader at ClarkeModet since January 2020, Astrid specializes in data-driven marketing and Account Based Marketing (ABM), developing targeted communication strategies for the Latin American market. As the founder of Pooly Bolly, Astrid created a line of high-quality, safe artisan toys for infants and toddlers. Previous roles include Marketing Director at Grupo Freixenet, where Astrid directed marketing strategies in Mexico and Colombia, and various marketing positions at L'Oréal, focusing on luxury brands like Yves Saint Laurent and Giorgio Armani. Astrid holds an MBA in Luxury Business Management from Esden Business School and a Bachelor's degree in Marketing from Tecnológico de Monterrey.
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