Adriana Neves

Adriana Neves is an experienced marketing professional with a career spanning over two decades, currently serving as Head de Novos Canais Digitais and formerly as Ecommerce and Omnichannel Manager at Claro Brasil since July 2007. Adriana's responsibilities include planning and implementing omnichannel strategies, leading the e-commerce team, and optimizing e-commerce functions to enhance sales and services. Previously, Adriana held roles such as Marketing Manager, focusing on handset procurement and budgeting, and Senior Marketing Analyst/Coordinator, where product portfolio management and sales campaigns were key responsibilities. Earlier in the career, Adriana worked at Ediouro Publicações, managing marketing efforts for Coquetel Magazines and Guinness World Records in Brazil. Adriana holds an MBA in Marketing Management from Universidade Federal Fluminense.