Geoff Roseborough

Geoff Roseborough has a diverse work experience spanning several companies and roles. Their most recent position was as the Principal Product Designer at ClassPass, starting in February 2023. Prior to that, they served as the Head of Design at Evidently from September 2021 to January 2023.

Geoff's experience also includes working at Superformula as a Principal Designer (April 2021 to September 2021) and a Product Designer (August 2018 to April 2021). Notable achievements during their time at Superformula include overseeing the redesign of all digital touchpoints for MGM Resorts' loyalty program, resulting in a 14% increase in active members and earning recognition as the Customer Loyalty Program of the Year at the 2022 Global Gaming Awards. Geoff also developed a custom platform for managing MGM's loyalty member database and created a historical library of design to streamline onboarding for a rapidly growing design team.

Before joining Superformula, Geoff held roles at HYFN as an Art Director, Interactive Design (April 2018 to August 2018) and as an Interactive Designer (February 2016 to April 2018). Geoff started their career as a Graphic Designer at Socialtyze (November 2013 to February 2016) and gained experience as a Creative Strategist, Designer, and Presenter at the National Student Advertising Competition (January 2013 to June 2013). Geoff's early work experience includes a Social Media Internship at Renown Health (June 2012 to May 2013).

Geoff's work experience showcases their expertise in product design, leadership, and strategic thinking.

Geoff Roseborough obtained their Bachelor's Degree in Journalism from the University of Nevada, Reno. Geoff attended the university from 2008 to 2013.