Mel Connell

Mel Connell has a diverse and extensive work experience in the field of marketing and brand strategy. They have served as the Head of Marketing at Cleaner Seas Group since 2022. Prior to that, they worked as the Head Honcho at Melwynn Marketing, where they focused on supporting purpose-led brands and creating innovative global marketing strategies.

From 2019 to 2021, Mel worked as the Brand Manager at Seasalt, where they developed and implemented sustainability and brand campaigns, as well as community and partnership building strategies. They were responsible for various tasks such as content planning, customer acquisition, brand messaging, and budget management.

Before Seasalt, Mel served as the Marketing Manager at Finisterre from 2016 to 2019. In this role, they introduced a new approach to brand and marketing, leading to improved customer segmentation, insight-led strategy, and brand narrative. They also managed campaigns, budgeting, agency relations, and reported to senior board members and investors.

Prior to their roles at Seasalt and Finisterre, Mel worked as the Account Director/Founder at 'i-am' Beyond, specializing in community building and experiential marketing campaigns. They also worked as the Director of Marketing and Brand Consultant at 'i-am' associates.

Mel's earlier experiences include working as an Advertising Executive at Emap Publishing and as a Display Advertising Executive at Condé Nast, Australia. Overall, Mel Connell has a strong background in brand strategy, marketing, community building, and campaign management.

Mel Connell attended Brunel University London from 2000 to 2003, where they pursued a Joint BA Hons degree in English Literature & Media.